Stay On Track With Social Media

May 28

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When I was a little boy I would watch my Dad driving the car.  Even though we were going straight, he was always moving the steering wheel, a little bit to the left, a little bit to the right, but never still.  I wondered why, until it came my turn to drive.

I soon learnt that the only way to stay on the road was constant course corrections. Those small adjustments were the key to maintaining not only our place on the road, but also our safety.

So it is with our efforts in Social Media, and all forms of marketing and advertising for that matter.  It’s not a set and forget thing.  It’s important to stay in touch with your strategy.  Become familiar with what is going on around you and be prepared to shift ever so slightly to make sure you remain on track.

It’s easy to stay on course when you’re still on the road – much harder to get your car out of a ditch AFTER you’ve replaced the blown tire AND gathered yourself following the shock of running off the road.

Driving the Social Media highway is full of excitement and opportunities. Enjoy the journey by keeping your hands on the wheel and your eyes on the road.

For more news and ideas, follow me on Twitter or visit my website to see my video productions.


  1. Yup, social media plays a big role in our society and enable our interconnection to the world. A big thanks, really! we’re updated to our family and friends and keep us informed to latest news and trends.

    If you have time, pls also visit:


    • Simon Malcolm /

      Thanks for your comment – I’ll be posting more soon. Have a great week :)

  2. Enjoyed these articles, sound sensible advice with great metaphores to that make the message easy to identify with.

    • Simon Malcolm /

      Hi Judy – thanks for your comment and I’m glad you enjoyed my article. Feel free to look me up on Twitter or facebook – I’d love to learn about what you do. Have a great day, Simon.

  3. Nice article, I’ll be using some of these tips for my new restaurant!

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